Our Story

It all begins, with a messy postpartum. 

Back when I was pregnant with my daughter, two things were important to me when considering what to buy for my new baby. I knew I wanted minimal items, and I knew I wanted them to go the distance. 

I also, was not particularly keen on neutrals. I have always enjoyed dressing in strong colours and patterns as a means of self expression-dopamine dressing if you will. I wanted to inject the same energy and personality in baby clothing, sheets and swaddles, but they just didn't seem to exist. I spent maternity leave thinking about how fun it would be to print quirky things on to some beautiful organic muslin and imagined my tiny girl wrapped in some sunny lemon patterns. I had neither the resources nor skills to pull this off then, but that didn't stop me wishing they were available every day. 

7 years later, I farewelled my Grandad, and ended up with his old Pentax. Through experimenting with film photography, alongside my digital skills, the inspiration to follow my original desire to create baby items with personality returned. This time it was possible!

So, naturally, I began with the lemons I used to dream up back in the days where my tiny girl slept in our light-filled bedroom, and this has become the pilot print of Ace and June.

The next crucial consideration in designing our swaddles, was that they are all large. The one swaddle blanket we still have in our home today, that is brought out to play baby dolls, superheroes and forts, is our biggest wrap. This wrap was the most multifunctional through the years of raising our little humans and the only one that never got passed on elsewhere. 

As my children grew, we had a hard time locating clothing that was fun and conducive with play, especially for our daughter, who was bought dresses and stockings galore. How could she climb slippery surfaces in knitted tights, like her boy peers who were in clothing that allowed for better movement? How could she hang upside-down on the monkey bars, without adding extra shorts underneath her skirt, or her tshirt falling in her face and showing her stomach? It became very apparent she was wanted bike shorts and snug fitting tshirts- which became less fun once she outgrew a size 7.

What Makes Us Special?

Every print, is crafted from an existing piece of art, originally taken on camera, usually a fully mechanical one created in the 1970s. The elements are then repurposed and used to create digital images that are perfect for textiles. This means every print truly has a story behind it. Little Lemons, was taken at golden hour on a day of playing in our backyard, where my children were practicing their long jump!

We offer clothing for movement and play, for all children, with extended sizes, because 5 year olds can absolutely require size 9 garments!